Founder-led travel advisory
Richard Muff, founder of Off The Beaten Track Travel
Bespoke luxury and expedition travel planning for clients who value considered advice, careful pacing and journeys that go beyond the obvious.
About Richard
A travel advisor for complex, considered journeys
Richard Muff is the founder of Off The Beaten Track Travel, a founder-led travel advisory based near Beaudesert in Queensland’s Scenic Rim and working with clients across Australia.
His work focuses on bespoke luxury travel, expedition cruising, small ship journeys, remote destinations and multi-country itineraries where timing, sequencing and supplier judgement matter.
Rather than simply booking travel, Richard helps clients shape journeys with structure, clarity and practical advice, so the finished itinerary feels considered rather than assembled.
Planning style
Practical judgement, not package travel
Some journeys are simple enough to book directly. Others need a more careful hand: expedition cruises with narrow operating windows, remote lodges, private touring, specialist suppliers, complex air routes or trips where one poor connection can affect the entire flow.
Richard’s role is to understand how the journey should feel, where the risk points sit, and how each element connects to the next. The aim is not to over-plan every moment, but to create enough structure that the travel itself feels calm and well supported.
Built around the traveller
Travel that feels personal because it is planned personally
Off The Beaten Track Travel is deliberately founder-led. Clients work directly with Richard, from the early ideas through to the practical detail, rather than being passed between departments.
That personal involvement is especially valuable for travellers who want something more nuanced than a standard itinerary: a slower journey, a remote destination, a private extension, a small ship voyage or a trip built around a specific interest.
For a deeper look at this style of planning, visit the Founder-Led Travel Advisory page.
What Richard brings
The value is in the decisions behind the itinerary
A strong journey is not just a list of hotels, transfers and tours. It depends on knowing what to include, what to leave out, when to slow down, when to spend more, and where a supplier or routing choice can quietly make or break the experience.
Clear trip structure
Turning broad ideas into a journey that has shape, pace and purpose.
Supplier judgement
Choosing partners, ships, lodges and guides that suit the traveller, not just the destination.
Complex logistics
Managing routes, timing, access, transfers and sequencing so the trip works in the real world.
Expedition insight
Planning around remote regions, small ships, expedition cruising and conditions that require flexibility.
Client support
Being a single point of contact before travel, during planning and when decisions need to be made.
A considered approach
Designing travel with restraint, realism and attention to how the journey will actually feel.
Experience and perspective
First-hand travel shapes the advice
Richard’s approach has been shaped by years in the travel industry and by experiences that sit beyond conventional holidays: travelling through remote regions, spending time around expedition cruising, understanding the reality of small ship travel and seeing how journeys unfold when conditions, access and timing matter.
That practical perspective is important. It helps separate what looks good on paper from what will actually work for the client.
“The best journeys are not usually the busiest ones. They are the ones where the pace, the choices and the support all feel right for the traveller.”
Richard Muff, Off The Beaten Track Travel
Professional network
Independent advice, supported by trusted partners
Off The Beaten Track Travel is independently owned and operated by Richard Muff under licence from Main Beach Travel Pty Ltd. Richard is also connected with Virtuoso, giving clients access to a global network of luxury travel partners, preferred relationships and added benefits where appropriate.
The network matters, but it is not the whole story. The real value is in matching the right partner, ship, guide, lodge or destination style to the person travelling.
Based in the Scenic Rim
Richard is based near Beaudesert in Queensland’s Scenic Rim, working with local clients as well as travellers across Australia.
Bespoke planning across Australia
Planning is handled personally, with each journey shaped around the traveller, the destination and the level of complexity involved.
Where to go next
Learn more about working with Richard
These pages explain how Off The Beaten Track Travel plans, advises and supports more complex journeys.
Start the conversation
Planning something beyond the obvious?
If your journey needs careful thought, complex logistics or a more personal advisory approach, start with a conversation.
Start a conversation